Back to you

Digital Service | Rebrand

Client

Southwark Council

Main Responsibilities

Brand Guidelines, Logo, Graphic Design.

Date

November - December 2023 (Agile - Sprint)

COMUZI would like to spin off the healthy habits service that they made for Southwark Council, into a digital service which can be rolled out across local councils in the UK. To do so, they need a new brand identity, with colour palette and fonts, imagery & campaign concepts to promote the service. They would also need the healthy habits programme screens redesigned to reflect the new brand identity, but also present information in a more cleaner and aesthetically pleasing way.

Project overview

01 New story

From “Take Care” to “Back to You”

The name “Back to You” came from rebranding of the original project “Healthy Habits - Take Care”. The original project with Southwark Council was aimed to target the residents of Southwark to create healthy habits for 30 days to improve their health. Taking the came aim of becoming healthier versions of ourselves, the rebrand aimed to focus more on the individual returning back to themselves and what that looks like for each person. For some, that could mean diet, the gym or healthier sleeping habits, and for some it can be nurturing the child inside them.

02 slogan

“A journey to self”

We came up with a range of different slogans to reinforce the meaning of “Back to You” but came to a decision that “A journey to self” was the right fit.

“A journey to self” is a reminder that when a relationship with yourself isn’t a sprint or a short pitstop, but a journey is a long road. A journey encompasses different hills, roads and weathers because we as people are complex, but along the way we’re getting closer and closer to our destination. Everyone’s journey looks and feels different but we owe ourselves the time and investment to become better versions of self.